Géant Drive
Your groceries online, ready to take away
When you are Géant, a major player in mass retail in Tunisia, innovation and proximity must be reflected at every touchpoint, including digital.
With Géant Drive, the brand is rethinking the shopping experience by combining technological performance and customer comfort.
How to translate Géant's values of innovation and proximity through a high-performance and responsible digital experience?
We proposed designing the Géant Drive platform by placing user experience at the heart of the project. The process began with a thorough analysis of the existing purchasing journey to identify friction points and optimization opportunities.
We then developed an ergonomic and intuitive interface, designed to simplify every step: from product selection to choosing a time slot, up to pickup at the Drive point. Technical teams were integrated from the early design phases to ensure performance, fluidity, and operational efficiency, without ever compromising customer experience.
time saved on the purchasing journey
minutes on average for pickup
of orders picked up in the chosen time slot