Ooredoo
Reinventing the digital experience of telco services
A B2C and B2B digital platform
As part of its digital transformation, Ooredoo Tunisia entrusted DOT-IT with the design and development of its web platform integrating a B2C and B2B e-commerce site dedicated to businesses.
The objective was to create a high-performance digital platform allowing users to easily access mobile offers, internet services and equipment directly online.
An approach centered on user experience
To meet these challenges, the DOT-IT teams implemented an approach based on:
- analysis of user journeys
- simplification of navigation
- clear information architecture
- modern and responsive design
This approach has created a platform offering intuitive navigation and fast access to products and services, from any device.
A complete e-commerce platform
=E-commerce for individuals
The site offers a dedicated space for individual customers allowing them to:
- discover mobile and internet offers
- buy smartphones and accessories
- consult promotions and news
- access online services and assistance
The user journey was designed to facilitate the search for offers and simplify interactions with the brand.
Digital platform for businesses
A specific section is also dedicated to professionals and businesses. It allows:
- discover professional telecom solutions
- access internet and data offers for businesses
- contact the sales teams
- generate requests for B2B services
This approach strengthens the relationship between the operator and businesses through a single digital entry point.